For the ones who run faster, climb higher, dance harder and wear what they want, not what is expected. Rebels of the Future was born because we wanted our own kid to dress with the same style and confidence we chased in our own wardrobes. The name speaks to raising a generation of kids who will grow up with their own ideas, their own voices and their own rules, ready to shape what comes next.

If you know, you know
We grew up in the golden era, mixtapes and minidiscs in our bags, posters from Dolly on the wall, butterfly clips in our hair, wide-leg jeans dragging on the pavement. Before fast fashion took over, clothes had weight, texture and attitude. They were made to last, not just to sell. That is the feeling we are bringing back.

From our world to theirs
Most kidswear is built on clichés, tired graphics, average fabrics and shapes that barely survive a growth spurt. We do it differently. We bring the fabrications, fits and attitude of adult streetwear into kids’ wardrobes, so every piece looks good, feels good and lasts longer. Our Grow With You Fit means clothes are not just for now, they are for the next season, the next adventure and the next milestone.

Our signature mark
Every garment is embellished with our ROTF embroidered star, an idea that came from finding star stickers randomly placed on our kids’ clothing, and we believe every kid deserves a star. ROTF is a playful and knowing nod to fellow parents - an acronym for Rolling On The Floor. These are our reminders that style and play belong together.

Designed for rebels, big and small
We draw from the best parts of the 80s and 90s, the silhouettes, the energy, the rule-breaking spirit, and remix it for today’s kids. From barrel-leg denim with wrap-around seams to vintage-inspired prints, every piece has the same DNA: premium fabric, thoughtful construction and an edge you cannot fake.

We are not here to fit in.We are here to give kids the confidence to stand out. Rebels of the Future is not just a brand, it is a mindset, made to move, made to last and made for the kids writing their own rules.

🖤 TN+AB